Sales funnel marketing
Sales funnel marketing is a powerful concept that maps out the journey a potential customer takes from their first interaction with your brand to their final purchase.
Make potential customers from sales funnel marketing
Creating a proper sales funnel marketing involves different stages of the customer journey, from the top of the funnel (TOFU) to the bottom of the funnel (BOFU). Here’s how you can effectively engage and convert potential customers at each stage:
Stages of marketing funnel
Top of the Funnel
(TOFU)
The Top of the Funnel (TOFU) is the first stage of the customer journey, where the primary goal is to generate awareness and attract a broad audience.
Middle of the Funnel (MOFU)
The Middle of the Funnel (MOFU) is where you nurture the leads you attracted during the TOFU stage. At this stage, the goal is to build relationships, provide value, and move potential customers closer to making a decision.
Bottom of the Funnel (BOFU)
The Bottom of the Funnel (BOFU) is the final stage of the customer journey, where the goal is to convert leads into paying customers.
Attract and Engage
Utilize a mix of content marketing, SEO, and social media to generate awareness. Create informative blog posts, engaging videos, and eye-catching infographics that address your audience’s needs and interests.
Convert and Retain
Provide valuable offers and personalized experiences to move leads toward conversion. Use email marketing to nurture relationships, offering exclusive discounts, free trials, or consultations.
Utilize a mix of content marketing, SEO, and social media to generate awareness. Create informative blog posts, engaging videos, and eye-catching infographics that address your audience’s needs and interests.
Attract and Engage
Provide valuable offers and personalized experiences to move leads toward conversion. Use email marketing to nurture relationships, offering exclusive discounts, free trials, or consultations.
Convert and Retain
Strategy to Create sales funnel
Craft a proper strategy to beat competitors
Competitors analysis(Direct & Indirect) Research analysis, Usps, Offers, Landing page, Socials etc.
Landing pages, creative strategy for 2 video ads, Ad research and analysis.
Campaign structuring, 5 ad copies and 5 headlines writing
Testing ongoing (Analysis and optimization)
Revamping ads and doing page optimization (If needed)
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