booked 1k Appointments
aesthetic clinic marketing
Client Overview: De Felipe Dermatology Clinic were willing to increase patient appointments and establish itself as a leading provider of skincare treatments in UK. The goal was to generate 1,000 new appointments every month through Facebook ads.
Objective: De Felipe Dermatology Clinic, recognize for its advanced skincare treatments, want to expand its reach and attract more clients. Despite offering top-tier services, the clinic faced challenges in filling appointment slots consistently. By partnering with Clincia Marketing, they set an ambitious goal: to drive 1,000 patient bookings in just 30 days.
aesthetic clinic marketing results
Major problem they were getting
Clinic was relying on an outdated Facebook Ads strategy that focused heavily on direct selling rather than building credibility and trust. Their ads primarily promoted services and discounts without addressing patient concerns, educating potential patients, or showcasing expertise.
As a result, engagement was low, conversion rates were inconsistent, and many potential patients hesitated to book appointments due to a lack of connection and trust with the brand. Without a refined approach that positioned the clinic as a skincare authority, they struggled to reach their goal of securing 1,000 new patient bookings per month.
Our Solution for esthetic clinic marketing
1
Interest-Based Audience Targeting
The very first step in esthetic clinic marketing is to conduct in-depth research to identify and target the most relevant audience segments.
This ensured our ads were seen by the right people at the right time.
2
High-Performing Creatives & Ad Optimization
To maximize engagement, we tested multiple ad creatives, including:
Before-and-after images – Showcasing real results to build trust.
Video testimonials – Leveraging patient stories to establish credibility.
Educational content – Positioning the clinic as an expert in skincare.
3
Testing That Drive Action by giving compelling offers
To encourage conversions, we implemented and tested various compelling offers that provided real value:
Free skin assessments – Encouraging in-person visits.
Discounted first-time treatments – Lowering the barrier to entry.
Bundled services – Increasing booking value through package deals.
Hear from our client
From Struggling Ads to 1,000 Appointments —Aesthetic Clinic Marketing
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