Plastic Surgery Clinic Marketing
45K Organic Followers
Client Overview: Increase the plastic surgery clinic’s brand awareness, engagement, and organic follower growth on Facebook and Instagram by implementing a high-value content strategy.
Objective: Harrington plastic surgery clinic was struggling to expand its social media presence despite investing in paid engagement campaigns. They wanted to attract real, engaged followers who were genuinely interested in their services, rather than just dead followers. By shifting to a content-driven organic strategy, we helped them to achieve exponential growth and build a loyal audience.
results are visible
background of Problem
The clinic had been running engagement campaigns for months, but their follower count wasn’t growing the way they had hoped. While their ads were getting plenty of likes and comments, those interactions weren’t turning into loyal followers or actual patients. They needed a long-term strategy to attract and keep the right audience—people genuinely interested in their services who would eventually choose them for their procedures, not just engage and disappear.
Solution
1
Educational and Transformational Content
We created high-value content that educated potential clients about surgery procedures, recovery, and realistic expectations. Before-and-after transformations were posted with compelling storytelling, helping audiences visualize the results.
2
Consistency and Authentic Engagement
We established a structured content calendar with a mix of reels, carousel posts, and testimonials. Daily interactions, including responding to comments and direct messages. We encourage our surgeon to do Live sessions with an interactive experience that increased visibility.
3
User-Generated Content and Social Proof
Real patient testimonials and video diaries built authenticity and credibility. Encouraging patients to tag the clinic in their post-procedure journeys created organic exposure. Collaboration with micro-influencers in the beauty and wellness space helped to reach a broader audience.
Hear from our client
From 1500 Followers to 40,000 —Social Media Marketing
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